Special Feature

Beyond Buco with Young Entrepreneur, Anthony Abueva

I’ve been meaning to write about this inspiring young man we met a few months back, 22-year old Anthony Abueva. It was actually my husband, Jay, who first met and talked to him when he went looking for buco vendors to buy the juice from on a regular basis. You see, I had mild case of UTI and not being a natural water drinker (I’m one of those who need water ice cold just to be able to drink it!), I felt that buco was the next best thing.

Anyway, they got into talking and we learned a little bit about this young businessman.

In the Philippines, when you think about vendors, you normally think about hardworking people who don’t really care about their appearances, but not this one. Anthony carries himself well and is always smiling.

Introducing Anthony Abueva to our teens

I learned from Jay that the buco business was Anthony’s and that he’s working to put himself through college. He told Jay that he worked in construction for a while but it became hard for him to sustain.

I can imagine how difficult it must have been to focus on your studies when you’re physically exhausted.

Life in Construction

At first, Anthony told me, he was intrigued by the idea of working in a construction, having been told of how grueling the job was going to be. He wanted to step out of his “comfort zone” and experience it himself.

However, he says that he didn’t take well to the environment which he found toxic. “…puro bisyo and puro kahirapan po lagi ang pinag-uusapan.”

The persistent discussions about poverty and the prevalence of vices motivated Anthony to seek opportunities elsewhere. He also observed a lack of personal growth, noting that despite working twice as hard, his efforts were not rewarded with better pay.

Anthony with one of his first businesses – his buco cart

Venturing into Business

He thought about trying his hand in business. Anthony admits that he went into the buco business out of eagerness to start one. The opportunity presented itself when he met a buco seller who generously shared his knowledge in the business to him.

“Actually po, hindi ko talaga alam kung ano ang sisimulan kong inegosyo. Naging gigil lang po kasi ako mag-business kasi sa discouragement ng magulang ko sa ‘kin,” shares Anthony. “Nagsimula po ako sa decision na whatever it takes, magne-negosyo ako, at may dalawang choices po ako — magbenta ng isda o magbenta ng buko. Nagkataon lang na nakakuha ako ng tao na marunong magbenta ng buko kaya ginamit ko ‘yung experience niya and inaral ko po kung paano magbenta ng buko kaya ako nakapag-simula.”

One of Anthony’s most crucial decision was to take a loan to purchase a side car to make his business mobile. He thought long and hard about it and figured that it will take longer for him to wait until he’s saved up. It only made sense to take a loan and pay for it when his business starts earning.

He says, “Urgent po kasi sa ‘kin kaya ko po siya ginawa. Ang thinking ko naman, mangungutang ako hindi para sa bisyo, mangungutang ako para sa negosyo na magpapasok sakin ng pera, at the same time po, ‘pag kumita na ‘ko sa business ko, makakabayad na po ako sa pinagkautangan ko. Ang kinagandahan po nun, na-leverage ko ‘yung pera ng ibang tao, kasi kung pag-iipunan ko pa, maaksaya sa time.”

Anthony advises anyone who are thinking of venturing into business to make sure that their intentions are clear. “Dapat decided sila. Dapat alam nila yung why kung bakit nila gagawin yun,”he stresses. He quotes Author and Business Consultant, Brian Klemmer, ” if the intention is clear, the mechanism will appear.”

He continues, “…bottomline po, clarity sa negosyo. Kasi yung mga strategy about business, madali mo na siyang matutunan.”

Finding the right mentor in business

Anthony mentioned to Jay that he once enrolled in a business class and realized that his professor was not a businessman and was just touting textbook principles. This prompted him to start searching for someone who actually runs a successful business to mentor him.

He found a mentor in digital creator, entrepreneur and motivational coach, MJ Lopez. Through Lopez, Anthony learned to break out of the traditional business mindset and learned skills like negotiation, sales and network marketing. He also underwent mindset and personality development training.

He admits that success doesn’t come to you overnight,may proseso din po, hindi po talaga madali kapag nag-uumpisa.”

Here’s more on Anthony’s story from the mouth of his mentor:

Anthony aims to succeed in business. He shares that his goal this year is to reach his targeted six-digit income, which hints that he’s quite possibly already on his fifth digit; while his long term vision is to become an icon in network marketing. He’s determined to change the way people perceive network marketing.

Anthony’s faith and belief that God has given him the ability to produce wealth (Deuteronomy 8:18) are what keep him grounded. Always trust in God,” he said. “And always taking massive action, especially po, dapat sobrang naniniwala ka sa sarili na kaya mo.”

If you’re interested to hear more about his network business and learn from Anthony, you can communicate with him through his Facebook page here: https://www.facebook.com/esleme18

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About the author, May Palacpac:

May was the Grand Winner of #Sinag Financial Literacy Journalism Awards in 2016 (blogger category) and the editor of the books, Productive Pinoy and Right Start. She has works published in several magazines and websites here and abroad, such as Smart Parenting, Brighter Life Philippines, Weddings in Manila, SPIFF, Sip, Dangerously Fit Bootcamp, Choc Chip Digital and Massage Champions.

May is an advocate of homeschooling and alternative education for Filipino learners, and a staunch supporter of the arts. She holds a Bachelor’s degree in Communication at the De La Salle University – Dasmarinas. She is the creator of Fully Housewifed and Fully Housewifed Homeschool Podcast.

For reviews, collaborations and brand partnerships, email [email protected].

20 Comments

  • OnlyPrints

    This interview with Anthony Abueva is really inspiring. It’s great to hear about his journey and how he’s building his business. Definitely some valuable insights for anyone interested in entrepreneurship.

  • Emily

    Anthony sounds like such an inspiration! As a young entrepreneur myself, it’s great to hear that other people are stepping out of their comfort zone and succeeding; it makes it less scary to try to do so myself!

  • Kat

    The interview with Anthony Abueva has some interesting points about his journey. It’s a nice read if you’re into entrepreneurship or just looking for some useful tips.

  • LisaLisa

    Now this is a very inspiring story! I love how Anthony Abueva shared his journey you never know his journey may help someone else who is inspiring to become an young extrepreneur. May his journey in bulding his business be abundantly blessed .

  • Nikki Wayne

    This is very nice story. It is truly inspiring and motivating that you can have your business despite of your challenges you are facing.

  • Melanie E

    It’s great to hear how Anthony was inspired ot set up his own business and that he put inthe work to do so. It’s not always an easy feat. He was really lucky to have come across teh individual that shared their knowledge with him. It’s intyeresting to hear the business class was not being taught by someone with personal expereince. One would assume this would be an essential to be able to teach this subject properly.

    • May Palacpac

      I think that if you graduated with a business degree, you are qualified to teach the subject. I’m not sure what it’s like in other countries, but in the PH, in the previous generations, simply being a college graduate of that particular course or field makes you qualified to teach it. But come to think of it, it’s only right for Anthony to realize that theories are good, but that learning from those with actual hands on experience is so much better.

  • Melanie W

    Absouletly love your article it’s real from the heart and super inspiring. Stories like this are motivating and can change people’s lives Mel W x

  • Ebony

    Thank you for sharing Anthony’s inspiring story and journey into entrepreneurship! His determination, faith, and willingness to learn from mentors are truly motivational and a great reminder that success comes from clarity of purpose and consistent action!!

  • Catalina

    What an inspiring story! Anthony’s journey shows that with determination, hard work, and a willingness to learn, you can turn any challenge into an opportunity.

  • Sonia Seivwright

    It’s inspiring to read about a young businessman like Buco, whose story showcases perseverance, ingenuity, and market knowledge. He reminds us that entrepreneurship is about resilience and seizing opportunities during tough times, with a strong commitment to quality and customer connection.

  • Barbie R

    Anthony truly sounds like an incredible inspiration! His story about entrepreneurship is so motivating and a reminder of what’s possible with passion and determination.

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